Breaking News

Enriching Your Client Experience: 5 Tips to Fortify the Face of Your Company

There is an old saying: “The clothing maketh the man”. Or, as my father used to say, somewhat less eloquently: “if you can’t play the part, you can at least look the part.” Whichever version you prefer, the messages is the same – The way you present yourself can play a large part in determining how people perceive you. For a small business, this can be absolutely critical. You need to scrap and fight with all the tenacity and drive that you have to stay afloat and hopefully thrive. Projecting a strong, positive image can be the difference between winning a client’s trust or not. Here are a few ways that you can do just that:

Smart Workspace

A friend of mine recently invited me to visit him to discuss his startup venture. When I walked into his Servcorp serviced office in the heart of Melbourne, I could not have been more impressed. Not only did it have absolutely everything that a small business could possibly need, the location was outstanding, the facilities modern and attractive and most importantly, the price right on the money. It really was the perfect option for a small business operating on a shoestring.

Online Presence

Without a website, you may as well not exist these days. Your website is your 24/7 sales guy, public relations expert, customer service rep and more. With this in mind, you should consider the value that you will get from a website against the cost. Obviously, a small business does not have unlimited funds. However, scrimp on your website and you could end up presenting the wrong kind of impression to potential clients. It’s important to get the balance right so that your website is working for you, not against you.

Digital Marketing

Now that you have your snazzy new website, it’s time to get it seen by the maximum number of people who are searching for your product or service online. With 80% of all product purchases beginning with a search on Google, ranking highly for relevant, commercially valuable search terms is, without a doubt, the most cost-effective form of marketing available to any business. Search Engine Optimisation is not for the faint-hearted, though. It is a complicated, confusing and time-consuming business. Find yourself a reputable Digital Marketing Agency to assist you in getting found online and grow your business.

There’s An App For That

Mobile has already overtaken desktop as the dominant medium for web traffic. Consumers are literally glued to their devices for up to a 3rd of waking hours, much of which time is spent on mobile apps. Is it any wonder then, that apps are popping up at the rate of over 1000 per day? Consumers can’t get enough of them and businesses thrill in the knowledge that they have a captive presence in their customers’ pockets. As a means of communicating your brand message, important company and product information, increasing customer loyalty and a host of other functions, app technology cannot be beaten.

Customer Satisfaction Measurement

Now that you’ve established a strong digital presence, it’s time to ensure that you are constantly keeping pace with your customer’s evolving requirements and tastes. There is no better way to do this than to go directly to your users and ask them what they love about your brand and what they feel could be improved. Obtaining customer feedback is an invaluable tool in refining and improving your business. There are plenty of smart customer feedback tools that can help you do this cheaply and efficient.

I hope this has helped you get some ideas about what you can do to ensure that your business presents the most polished, professional image.